3Dtechnology for Playboy Magz
Ready for its June issue
The June issue of Playboy magazine will now equipped with 3D glasses. The engine, more commonly used for children to see dragons, meatballs and blue aliens in the movies in three dimensions allow adults to see the Playmate of the Year at other angles.
“What would you like more people to see in 3D? Probably a naked woman,” says Playboy founder Hugh Hefner.
Hefner does not conceal that hopes to build on the popularity of 3D movies like “Avatar” and “How to Train Your Dragon”, while not hide the fact that he does not understand what the hubbub.
I’m not a big fan of 3D, “he said in a telephone interview. “I leave real life behind when I go to the movies and 2D is enough for me.”
If the image of grown men sitting in their recliners with a pair of 3D glasses will not say exactly Playboy, it should be noted that a few months ago the magazine put Marge Simpson hair and blue all on the cover and centrefold.
“In the current environment of the press you have to create events,” said the magazine’s editorial director, Jimmy Jellinek. “Marge Simpson was one of those facts.”
Playboy certainly must do something to get more people, especially young people, buy the magazine, which saw its circulation fall 3.15 million copies in 2006 to 1.5 million today.
Jellinek said he hoped that the June edition, with the Playmate of the Year Hope Dworaczyk 3D remind people that despite all the popularity of internet, there is nothing like having a magazine in their hands.
“People want things that last and have meaning,” he said.
The magazine goes on sale in the United States on Friday.
